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Enzymes | WTF are they?!

Enzymes | WTF are they?!

We talk a lot about “Enzyme” technology in our detergent, and how it helps position us as one of the most effective, eco-friendly products available on the market. Chances are though, the average person (who doesn’t deal with cleaning products for a living) won’t have a clue WTF an enzyme is, let alone how it works.                                               

Enzymes are biological catalysts that break down organic substances through biological reactions. We have enzymes in our bodies, which help speed up important processes where a breakdown of substances is required or new substances are created, such as cellular respiration, photosynthesis and protein synthesis. In addition to their ability to speed up reactions, they also provide a controlled environment as they only produce one targeted reaction at a time, so by using them we can control where and when these reactions occur.  

                           

So, naturally when attempting to develop a laundry detergent that would wash workout gear down to the core, we wanted a technology that would address the root of the problem. Odor in laundry results when sweat (containing fatty or oily solubles) and moisture cling to fabric fibers allowing mildew and bacteria to grow. The conventional approach among detergents is to mask the problem with fragrance- in part because it is less expensive and also because there are literally thousands of different kinds of enzymes. The result? Stink quickly returns as soon as laundry becomes damp. In fact the battle against odor is pervasive amongst all laundry, not just sports gear.

Successfully treating the problem is about finding the most powerful mix of enzymes to break down biological substances including fats, oils, proteins, and starches.  After careful testing we found that the right mix that would effectively dissolve bacteria caused by sweat and bodily oils and are equally effective in all water temperature.  What's more, they are also non-toxic and biodegradable meaning our actual formulation is  also better for the environment than competitor laundry soaps.

There are currently no recognized standards for measuring detergent efficacy in eliminating odor.  Which doesn't sit well with us here at No Sweat after all how can you improve what you can't measure?   So we are working with a third-party laboratory to establish protocols to measure our results.  For now, checkout the hundreds of customer reviews proving No Sweat out-performs its peers at getting rid of smell.  

Useful Links

  1. http://www.greenhome.com/blog/a-guide-to-enzyme-cleaners

 



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